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BUILT IT RIGHT-BUT ARE YOU SELLING IT RIGHT?

If you’re a town house and apartment property developer, interior staging and styling with Staged Homes can make a material difference to your return on investment. As a dedicated Melbourne home staging business, we have a good understanding of the local market and know exactly how to maximise small spaces and showcase your property’s best assets. We work closely with property developers, builders, and project marketers across Melbourne to deliver tailored styling solutions that support stronger project presentation, buyer engagement, and campaign results.

From boutique townhouses to large-scale developments, our team understands the timelines, pressure points, and visual consistency required in the development space. With over 25+ years of industry experience and the capacity to style multiple properties simultaneously, we provide flexible, scalable, and design-led solutions that adapt to your project needs.

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FLEXIBLE STYLING SOLUTIONS & CUSTOMISED PRICING

As the staging company recommended by vendors and real estate agents, we have extensive experience laying out designs, installing décor, and removing it all in a timely and discreet manner. Every development project operates differently – which is why our pricing and styling approach is tailored to suit your campaign objectives, timeline, and level of presentation required.

1. SHORT-TERM STYLING

Builder Shoots & Editorial Campaigns

Perfect for:

  • Architectural photography
  • Marketing launches
  • Display-ready editorial content
  • Social media and brochure campaigns

We offer short-term styling packages designed specifically for fast-turnaround shoots and campaign assets, ensuring the property presents at its absolute best on camera.

2. Standard sales campaign styling

Ideal for:

  • Residential sales campaigns
  • Townhouse developments
  • Apartment displays
  • Market-ready presentation

Our standard campaign styling packages are designed to support active sales periods while creating emotional connection with buyers through intentional, market-focused interiors.

3. Long-Term Display Rental Projects

Suitable for:

  • Display homes
  • Long-term project suites
  • Rental displays
  • Ongoing developer showcases

We provide long-term styling solutions with flexible hire arrangements, allowing developers to maintain a premium presentation across extended campaign periods.

Early Styling Engagement During Planning Stage

Styling does not need to begin once construction is complete. By engaging our team early and providing building plans, renders, or layouts during the planning stage, we can begin developing the styling direction in advance – helping streamline the process once the property is ready.

This proactive approach helps developers move from build completion to market presentation more efficiently.

Flexible Styling & Custom Procurement

No two developments are the same – and neither should the styling be. At Staged Homes, we offer flexible styling solutions that can be tailored to suit your target demographic, architectural style, and project brief.

Whether the brief calls for refined minimalism, family-focused warmth, or high-end contemporary living, our team works collaboratively to ensure the styling complements the vision of the development.

Why Developers Work With Staged Homes

Over 25+ years of property styling experience One of Melbourne’s largest styling inventories Capacity to manage multi-property projects In-house logistics and installation crew
Fast communication and responsive project management Tailored solutions for developers, builders, and project marketers

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FREQUENTLY ASKED QUESTIONS

Display homes and apartments need to make a strong first impression. Melbourne home staging companies help bring the space together in a way that feels inviting and easy to connect with, so buyers can picture what it would be like to live there once it’s furnished.

For property developers, time is equity. Every week a development sits unsold or un-leased after practical completion incurs substantial holding costs and interest. Partnering with Staged Homes ensures your project is presented to the highest possible standard, helping properties sell 49% faster than unstyled developments. Furthermore, our styled projects consistently command a 7% to 11% value premium, directly driving up your final project yields, accelerating your capital recycling timeline, and maximising your total return on investment.

Apartment staging is the process of styling a vacant apartment or display property with furniture, artwork and décor so buyers can visualise how the space can be lived in. Many developers use apartment staging to make their properties more appealing during inspections and to help their listings stand out online.

Melbourne property staging helps present apartments and townhouses in their best possible light. Professionally styled properties often photograph better, attract more buyer interest and create stronger impressions during inspections.

Yes, many apartment staging companies work closely with developers to style display apartments, townhouses and newly completed homes. It helps bring the space to life and makes it easier for buyers to see how it all comes together, which can support quicker sales.

Yes, absolutely. Unlike smaller boutique stagers who suffer from inventory constraints, Staged Homes operates with an extensive, high-end commercial warehouse inventory and a highly efficient, full-scale internal logistics team. We have the infrastructure, resources, and capacity to style multiple dwellings simultaneously within a single development block. Whether you require three unique townhouse aesthetics to show diversity across a project, or a tiered rollout across multiple apartment floor plans, we deliver a prompt, professional, and completely scalable solution.

To ensure a flawless launch and optimal marketing momentum, we recommend engaging us 4 to 6 weeks prior to practical completion or your scheduled real estate photography date. This timeline gives our elite design team ample opportunity to review your architectural blueprints, material schedules, and target buyer profiles. We can then meticulously curate a bespoke staging strategy and seamlessly coordinate our white-glove installation to align perfectly with your building handovers, occupancy permit approvals, and marketing launch dates.

One of the greatest hurdles developers face when selling vacant new builds is that buyers struggle to visualise scale and functionality in empty rooms. Vacant spaces often appear smaller online, and buyers frequently worry that their existing furniture won’t fit.

Professional property stagers assess the layout, size and target buyer of a property and select furniture and styling elements that highlight its best features. The goal is to create a welcoming, functional space that helps buyers imagine themselves living there.

Yes. While our standard residential property styling package includes a comprehensive six-week hire period, we recognise that large-scale development campaigns, multi-unit rollouts, or premium expressions of interest (EOI) campaigns may require an extended presence in the market. We offer highly competitive, flexible monthly and week-by-week hire extensions specifically tailored to the commercial timelines of property developers, ensuring your site remains perfectly presented until the final unit settles.

Yes, we frequently style dedicated display apartments and on-site sales suites. We understand that a display home or apartment needs to feel simultaneously luxurious and incredibly welcoming. We select high-end furnishings, custom artwork, and premium textiles that highlight your specification upgrades, built-in joinery, and premium fixtures. This allows prospective purchasers to touch, feel, and fully immerse themselves in the lifestyle your brand promises, driving higher urgency and off-the-plan or post-completion commitments.

Contemporary home staging focuses on modern, clean and stylish furniture and décor that appeals to today’s buyers. It uses neutral palettes, natural textures and carefully chosen accents to create a warm and inviting space.

We don’t believe in generic furniture packages. Founded by Katrina Maes, Staged Homes brings over 24 years of design pedigree and market intelligence to your project. Our stylists meticulously review your project’s architectural style, color palettes, stone choices, and fixtures. We then align our premium inventory to complement and enhance your design language—whether that is a sleek, minimalist industrial aesthetic for an inner-city development, or warm, organic luxury for a premium coastal or suburban estate.

Getting a commercial proposal is efficient and straightforward. You can contact one of our dedicated commercial team members directly on 1300 719 280 to discuss your project parameters, or email us your architectural plans and finishes schedules. We provide detailed, obligation-free quotes tailored specifically to your development’s unique requirements, scale, and timeline.

A good staging company should understand the local market, work efficiently, and know how to present a property in a way that appeals to buyers. When you work with one of the top staging companies,  you will not only have a beautifully presented property at hand but also see stronger interest from the buyers.